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90% of Google advertisers lose money because they target the wrong search terms from day one. We find the 10% of keywords that drive 90% of your results — before you spend a cent on ads.
No fluff. No spreadsheet dumps. Just a clean, prioritized keyword strategy built for your market.
You set up your Google Ads campaign. You picked keywords that sounded right. You launched.
And then… the budget drained. Clicks came in. But leads? Sales? Not quite what you expected.
So you tried adjusting bids. Maybe added more keywords. Maybe cut a few. Ran some new ads. Still nothing clicked.
Here's the thing: it was never the ads. It was the foundation.
Most Google Ads campaigns fail for one reason — keyword research done wrong, or not done at all. The wrong keywords attract the wrong people. And it doesn't matter how good your ad is if it's showing up in front of someone who was never going to buy from you.
"Bidding on the wrong keywords is like opening a steakhouse and running ads for vegetarians. You'll get traffic. You just won't get customers."
We have spent thousands of iterations with machine learning to analyze the Google Ads of our pilot customers across different industries. The pattern never changes: the businesses winning on Google didn't get lucky with keywords. They got strategic.
They identified exactly what their buyers type into Google at the moment they're ready to act. They eliminated the terms wasting budget. And they built their entire campaign on that foundation.
That's what I do for you.
The Foundation Every Profitable Google Ads Campaign Is Built On
Before a single ad gets written. Before a single dollar gets spent. This is where your Google Ads success — or failure — is decided.
"If your restaurant just shows up on Google and its search partners when people type in the right phrase, a starving crowd will bust your doors down. They'll fill every table and flood the kitchen with orders. If they like the daily special and the desserts, they'll come back and eat again and again. There's a feast going on—if you show up."
"The most discriminating factor for whether a person will click or buy from you is whether they've heard of you. They're 3-5x more likely to click on your ad, your organic listing, your emails. Algorithms have evolved to quantify brand signals and people's propensity to trust and click and open and buy."
"Be a teacher who feeds the algorithms better data so it can do its job better. If you teach it right, it will handle many of the details that you used to spend a huge amount of time on, and then you can recoup that time to be more strategic. Learn how to be a pilot who monitors these automated systems — and a doctor who knows how attribution models, targets, and a variety of automations can all work together to achieve business goals."
"Suddenly, you actually can afford and want to be on some of these sites because you're reaching the user who then is more likely to come back and buy from you and engage in your services."
Available as upgrades when bundling at checkout — each one takes you from strategy to execution.
Most campaigns are built wrong. This makes sure yours isn't.
Keywords tell you where to show up. Ad copy determines whether anyone clicks. A poorly written ad positioned on a perfect keyword is still a loss. A well-written ad on the right keyword? That's a conversion machine.
The best campaign in the world can't perform if it's wired incorrectly.
Conversion tracking not firing. Bids set to the wrong strategy. Location targeting pulling in people 500 miles away. Budget burning by 8am. We've seen it all — and it always comes back to the same thing: someone assumed the default settings were fine. They weren't.
The first month of data is the most valuable data you'll ever have. Don't waste it.
The first 30 days of a Google Ads campaign isn't really about performance — it's about signal collection. Google's algorithm is learning your audience. Your keywords are generating search term data. Your ads are revealing which messages actually resonate.
Fully managed, every month. For businesses that have decided to add Google to their primary growth engine.
Google Ads is not a "set it and forget it" channel. The market shifts. Competitors adjust their bids. Keywords that worked last quarter stop converting. New search terms emerge that you're not capturing. The businesses dominating their categories on Google are doing it because someone smart is watching the numbers every single week.
Is this for everyone? No. It's for the business owner who's looked at the numbers and decided: Google is where my customers are, and I'm going to dominate this channel.
Cancel anytime with 30 days' notice. No lock-in contracts.
Delivery is within 5 business days after we've had our first introductory meeting online. Then we will walk you through our analysis so nothing is left unexplained.
No. Whether you're starting from scratch or have an existing account you want to improve, the process is the same.
Completely fine. The keyword strategy is designed to be handed off to your in-house team or used independently. The 30-day analysis add-on is especially useful in that case — I'll review what your team built and tell you what to adjust.
Primarily service-based businesses, lead generation, B2B, and e-commerce. If you're unsure whether your market is a good fit, email Key-Account-Relations@thelistyouneed.com before purchasing.
Yes, though add-on pricing is lower when bundled at checkout than when purchased separately.
If I determine your market isn't a good fit for Google Ads I'll tell you before doing the work. And if I can't deliver meaningful keyword insights you'll receive a full refund.
I don't take projects I can't deliver results on. My reputation is my business.
Stop funding your competitors' campaigns. Let's build yours on a foundation that actually works.
→ Get My Keyword Research Started TodayOne-time project. Delivered in 5 business days. No fluff.